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Creative Social Copy for Horse-Business-Bosses

Are you an equine bodyworker, veterinarian, trainer or retailer?
Are your days full of treating horses, curating western clothing or producing premium products?

Is creating content the last thing on your mind (but you know it’s essential to grow your business)?

Allow me to introduce you to HORSETERA… where we alleviate the strain of “what am I going to post today?” by providing you with a backlog of creative content relevant to your personal business!

horsetera logo
Adelle Stewart Prime Equine Horsetera

Custom Content Creation

Most equine-related businesses are independent start-ups, with solopreneurs or small entrepreneurs building a business out of an industry they love. There truly is no better way to mix passion with play!

But if you find yourself scrambling for time, energy, and creativity to make that post at the end of the day, we’ve got you covered cowgirl!

The secret to successful social media is two-fold.
You need engaging content
You need to engage in other people’s content!

We recognize the need for small businesses to be active on their own social media. Your followers need to know, like and trust YOU, which is why we don’t offer full social media management.


Instead, we lift the bulk of content creation from the back end so you can do the fun stuff, which is respond to engagement from your followers (a result of your excellent content 😉) and outwardly connect with other horse-business bosses to grow your network!

We Offer A La Carte Solutions

No Commitment Necessary. We are a small business too and understand some months are better than others. Most of us completely write off the thought of social media management due to the costs, and rightfully so.

We wanted to create a solution ensures that you don’t miss posting content which is necessary to drive your business up in the algorithms so you can grow, but allows you to maintain autonomy of your page, posts and followers.

Prime Equine Performance Horse

1. DIY: Social Media Content Session

Before we meet I will do a mini audit of your social media presence, then we will hop on a a zoom call and our focus will then shift to providing multiple post/topic ideas recommended to incorporate into your social marketing, rates of posting, content ideas specific to your niche industry, opportunities for sell-through, repurposing content, etc. You can take this feedback and implement the recommendations yourself – it should keep you busy for a few months!

Includes a written summary, several months of content ideas/themes, plus our video call and if needed, a 15 minute debrief once you receive the report. $155.+ GST

2. Social Media Ghost Writing Packages

100-200 word original captions to accompany photos or videos provided by the business owner. We will discuss the themes & topics of copy in free planning call at the purchase of each package.

All content is provided with full rights for you to take credit for the content creation and match with your own imagery.

Sold in sets of 15 captions, with multiple set discounts. 15 captions which will last approximately one month on a basic growth strategy for social media (3-4 posts a week), or intersperse them with your own original content to stretch a budget babe! Prices start at $300.+GST

3. Blog Ghost Writing

500 or 1000 word blog, topic of business owner’s choosing. Includes 10-minute overview call to capture your vision, thoughts and opinions on the topic.

You will release the blog, provide all the photos for the blog, post and take authorship of the writing.

Also available as an add-on is revising blog copy to an Instagram-approved length caption, pulling out high points to encourage read-through, but leaving enough goodies in the original blog to encourage a click-through to your website to read the entire article. Blogs start at $60.+GST

What People Say

"Addy Stewart has provided me with an abundance of knowledge, know-how and confidence. All of which I needed to take on “the chestnut mare” of all challenges - social media marketing. Since working with Prime Equine/Horsetera I have seen growth in my social media reach and followers which has translated to overall growth in my business. I would recommend her services to all equine related businesses looking to grow in the digital world." 

- M.S., Atlantic Canada

Adelle Stewart Prime Equine

Our Copywriting Blue Ribbons

All copy writing is done by Addy Stewart. Addy is a 30+ year horsewoman, and 20+ year businesswoman. A self-published author, blogger and creative writer, Addy has also spent over 20 years technical writing, including formal reporting, grant applications and has garnered multiple local businesses several award finalist nominations, and award wins.

In the horse world, her unique ability to take comprehensive and technical information, break it down into engaging and digestible information to a general audience has been feedback touted by many of her readers. Trained in competitive debate as a youth, she has an inherent knack for being able to present controversial topics (common in the horse industry!) with grace and a gentle demeanour so as to stir curiosity in the horse owner to strive for optimal care and treatment of their equine partner, without ruffling any tails.


Ecommerce Descriptions

Let your stuff sell itself! Whether it’s a t-shirt, preset, supplement or service – let me write a caption that initiates your customer to “add all to cart.” 
Prices are custom to your needs depending on long or short form copy and discount for multiple descriptions applies.

The Saddle Sack Prime Equine
Saddle horse Prime Equine

'For Sale' Ads

Whether its horses, trailers or ranches… who has time for tire kickers?! Let me write you an ad that has your prospective buyer writing you a cheque. If you want to take a kick at the can writing an ad for yourself – check out my blog and free downloadable template of How To Sell A Horse 101!

Ebooks, Guides, & Course Content

Have an idea in your brain that you’d like to get out to other horse owners or professionals? I can work together with you on content copy writing and also can assist you with design, or point you to another pro! 

Whether you need help with self publishing on Amazon, developing or refreshing your website and SEO, are needing a virtual assistant or anything in between, I can help connect you with a number of professionals I know in these areas!

Winter Exercise EBook horse

Interested in any of these services?

Contact us for more info!

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